Fan Yafu / Southeast Asia marketing architect

Grow across Southeast Asia with someone who has built the machine

Strategy, team training and AI workflows for brands selling in Malaysia, Indonesia, Thailand and Vietnam, from the founder of AsiaInfluencerX.

  • 30,000+verified creators in the AsiaInfluencerX network across MY, ID, TH and VN
  • 800+brands served by AsiaInfluencerX
  • [EDIT: award][EDIT: TikTok Shop award name, year and issuer, with proof link]
Portrait: Fan Yafu
[EDIT: replace with your photo]

Services

Three ways to work together

01

Southeast Asia market entry

For brands entering Malaysia, Indonesia, Thailand or Vietnam.

Book a call about this
  • Market and platform choice: TikTok Shop, Shopee, Lazada, own site
  • Creator strategy, budgets and KPIs per market
  • Launch calendar and the local team you need
  • Ninety-day plan your team can run
02

Live and short-video team training

In-house training for brand and agency teams.

Book a call about this
  • Live room roles, scripts and product sequencing
  • Short-video formats that sell, with weekly review
  • Creator affiliate programmes and sample management
  • Dashboards and a weekly review rhythm
03

AI marketing workflow rebuild

Redesign how your team plans, makes and measures content with AI.

Book a call about this
  • Audit of current workflow and tools
  • AI-assisted briefs, scripts, captions and reporting, with human review points
  • Data and privacy rules for using AI tools
  • Rollout and training for the team

How engagements run

Start small, then decide

  • Strategy call

    [EDIT: length] · [EDIT: fee]

    One focused session on your biggest question, with written notes and next steps.

  • Diagnostic sprint

    [EDIT: weeks] · [EDIT: fee]

    Review of your market data, channels, team and content, ending in a prioritised plan.

  • Advisory retainer

    [EDIT: months] · [EDIT: fee]

    Monthly reviews with your team, decisions on budget and creators, and on-call advice.

Background

About Fan Yafu

Founder of AsiaInfluencerX, a Southeast Asian influencer and live-commerce agency with a network of 30,000+ verified creators across Malaysia, Indonesia, Thailand and Vietnam.

[EDIT: career history, markets run, brands and categories, notable results you can show]

Recognition

[EDIT: awards with year, issuer and proof link; only items you can show]

Questions

Do you work with small brands?

The strategy call suits any size. Diagnostic sprints and retainers usually fit brands with a marketing budget for Southeast Asia and a team or agency to carry out the plan.

Will you run the campaigns too?

Execution is handled by AsiaInfluencerX or by your own team or agency. This consulting service is about strategy, team capability and workflow.

Can you guarantee sales results?

No. We commit to a clear plan, honest benchmarks and measurable milestones. Results depend on product, price, budget and execution.

What are your fees?

[EDIT: fees or ranges]

Book a strategy call

Tell us about your brand and goal. We reply within [EDIT: hours] working hours to confirm fit and a time.

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Markets (optional)